Plano Magazine: Serena Williams Visits Plano’s Neighborhood Goods

Serena Williams is a globally celebrated champion tennis player, philanthropist, public figure and new mother. Now, she is also an entrepreneur and creator of the clothing line Serena. Legacy West’s Neighborhood Goods held a private party Saturday evening to welcome Serena’s line. The store gave lucky guests the chance to meet and mingle with the celebrity. There was also a surprise appearance by Ashley Graham, who interviewed Serena for her podcast, Pretty Big Deal. The clothing line strictly relies on e-commerce and has only been featured in different cities as a temporary pop-up. This lower overhead cost allows Serena to keep all of her items more affordable while preserving a high level of quality. She admitted that she often asks her designers how in the world they are going to continue to create premium clothing while also keeping it affordable. However, she said they do it every time while referencing the cute, midnight-blue sequined skirt she was wearing as an example. The new Legacy West retailer Neighborhood Goods aims to turn retail on its head by curating a rotating collection of brands that have not been positioned together before. The store mixes high end and affordable products and features goods that have not been offered before in a physical retail location. Serena said she felt that the new store was the perfect fit for her brand. Serena will be available in-store at Neighborhood Goods through Dec. 30. “They’re a great partner; they’re really changing the idea of brick and mortar shops,” she said. “It’s just a really cool concept. I feel like brick and mortar shops needed a different look, and Neighborhood Goods is doing it and well.” For the full article, visit http://planomagazine.com/serena-williams-visits-planos-neighborhood-goods/